Case Study Virtual Staging

DNA UK Properties is a specialist developer focused on permitted development projects across London and the surrounding commuter areas. With a reputation for delivering high-quality homes and a deep understanding of the UK housing landscape, the company works closely with local councils and trusted contractors to create well-integrated residential schemes. Their commitment to quality, speed, and community impact drives each project, supporting long-term housing growth across the region.

To support their evolving marketing strategy, DNA UK Properties required a digital solution that could enhance presentation quality, deliver flexibility across multiple developments, and align with their high standards. Key requirements included:

• Digital Twin Creation:

  Replace standard 360° camera capture with high-fidelity LiDAR based HDR imaging to create a more accurate and visually striking representation of their show unit.

• High-Quality Imaging:

  Capture both the current state and virtually staged interiors to provide versatile visual assets for use across web, print, and social media platforms.

• Reconfigurable Virtual Staging:

  Enable future reuse of the Digital Twins by reconfiguring layouts and finishes to represent different units across developments, supporting multiple campaigns from a single model.

1. Digital Twin Creation:

   Vision 88 produced a high-fidelity digital twin of the demonstration unit using LiDAR-based scanning and HDR imaging. This ensured architectural precision and superior visual quality, creating a reusable asset adaptable across multiple developments.

2. Immersive Virtual Tour:

   An interactive 3D experience was built around the digital twin, allowing prospective buyers to explore the space remotely. The intuitive interface and embedded navigation helped users engage with the property before visiting in person.

3. HDR Photography:

   A collection of high-dynamic-range photographs was captured to showcase both the as-built and virtually staged versions of the unit. These visuals supported digital listings and marketing collateral with consistent, high-quality imagery.

4. Drone Photography:

   Aerial photography was conducted to capture the wider development context and site layout. These drone visuals offered valuable perspective on positioning, surroundings, and access—essential for buyers assessing the full value of the location.

5. Reconfigurable Virtual Staging:

   Custom virtual staging was layered into the digital twin, designed to be reconfigured for different layouts and finishes. This flexibility allowed DNA UK Properties to use the same model across various developments, tailoring the presentation to suit each campaign.

6. Digital Twin Hosting:

   Vision 88 provided secure, long-term hosting for the digital twin, with integration-ready links for websites and property platforms. This ensured uninterrupted access and optimal performance for marketing teams and end users alike.

7. QR Codes and Micro Links:

   Branded QR codes and shortened micro links were created to simplify access to the immersive tour. These assets were ideal for use across printed materials, social posts, and third-party listings, helping to boost campaign reach and user interaction.

The integration of Vision 88’s digital solutions transformed how DNA UK Properties presented their demonstration unit, enhancing both campaign impact and internal workflow. Key benefits included:

• Enhanced Buyer Engagement:

  The immersive digital twin and interactive tour offered a more engaging experience for prospective buyers, leading to increased time spent exploring the unit and stronger early interest.

• Consistent and High-Quality Presentation:

  With HDR photography, drone imagery, and LiDAR-based capture, every asset reflected the high standards expected by the client—ensuring a polished and professional look across all marketing channels.

• Customisable Digital Assets:

  Reconfigurable virtual staging enabled the same digital twin to be adapted for use across multiple developments, giving the marketing team a versatile asset that reduced duplication of effort.

• Streamlined Demonstration Process:

  By replacing traditional physical staging with a digital-first approach, the client simplified the way show units are presented—speeding up deployment and reducing setup costs while maintaining a premium experience.

Vision 88’s digital solutions have redefined how DNA UK Properties presents and markets its developments, setting a new standard for flexibility, quality, and efficiency in the property sector. By delivering a high-fidelity digital twin, immersive interactive tours, and adaptable virtual staging, Vision 88 equipped the client with a powerful toolkit to elevate their marketing across multiple projects. The results speak for themselves—greater buyer engagement, streamlined demo processes, and consistent visual quality that reflects the brand’s standards. This collaboration highlights how cutting-edge digital tools can drive smarter marketing strategies and deliver measurable value in today’s competitive property landscape.